Videos Tips
SEO Companies Using the Good Cop vs Bad Cop Routine and What to Do About It
In this video, Michael Waddington discusses how some larger SEO companies use the good cop bad cop routine to discourage lawyers for leaving their company, despite the lack of results.
What to Avoid With Lawyer Guest Blogging
In this video, Michael Waddington discusses a few things to avoid when doing guest blogging.
Don’t Be Bullied By Your Website or SEO Company
In this video, Michael Waddington discusses how some SEO companies bully and threaten their clients and what to do about it.
What is Guest Blogging for Lawyers
In this video, Michael Waddington explains the idea of guest blogging for lawyers.
How Lawyers Can Create Quick & Easy Guest Blog Posts
In this video, Michael Waddington discusses how lawyers can create quick and easy blog posts.
Are Monthly Link Building Services Worth the Money
In this Lawyer Marketing Series video, Michael Waddington discusses whether monthly link building campaigns are worth the money.
Does Your SEO Company Have a Conflict of Interest
Some Internet marketing companies represent numerous law firms that are in direct competition with one another. In this video, Michael Waddington discusses why this should be avoided. Visit http://www.legalnichepros.com for more law firm SEO tips.
How an Answering Service Can Increase Your Law Firm’s Profits
In this video, Michael Waddington discusses how a 24/7 answering service can improve your law firm’s ability to land and manage more clients, thereby increasing your profits. Call 1-800-977-1851 to speak with a law firm marketing expert today.
Beware of Get Rich Quick SEO Scam Artists
In early 2012, Google slammed websites and SEO companies that used excessive link building. Michael Waddington discusses why traditional SEO and link building methods no longer work and what to be aware of when hiring a company to market your online business. Call 1-800-977-1851 to speak with a law firm marketing expert today.
“White Hat SEO” is a Sales Gimmick
Michael Waddington talks about why claiming to be a “white hat SEO” company is a sales gimmick.
Google Wants Content that “Adds Value” to Humans
In this video, Michael Waddington discusses what Google means when they say that they want content that “adds value” to people searching the Internet.
Where is Your Site Ranked? Tracking Results is Crucial to Law Firm Internet Marketing
Where is Your Site Ranked? In this video, law firm marketing professional, Michael Waddington, Esq., discusses why tracking site rank, site performance, and other data is crucial to a successful law firm Internet marketing campaign.
Why Older Lawyers Are Struggling to Get Clients
In the current economy, lawyers are struggling to find clients. Some law firms are getting by, others are falling apart. Without a steady stream of paying clients, a law firm cannot survive. In this video, Michael Waddington discusses why some why older lawyers, who once dominated, are struggling to get clients and find themselves losing clients to less experienced, younger lawyers. Visit http://www.legalnichepros.com for more videos about law firm marketing.
How to Make Online Videos if You Are Camera Shy
Michael Waddington, Esq., a 14 year SEO veteran, discusses how to make online videos if you are camera shy. Visit http://www.legalnichepros.com for more law firm SEO tips.
How to Vet an SEO Company: Learn How Separate Pros from Scam Artists
Michael Waddington, Esq., a 14 year SEO veteran, discusses how to properly vet an SEO company. So many alleged SEO and Internet marketing companies are frauds, that you need to learn how to separate the pros from the scam artists and protect your business. Visit http://www.legalnichepros.com for more law firm SEO tips.
4 Key Elements of a Law Firm Website
In this video, Michael Waddington, a 14 year SEO veteran, discusses 4 crucial elements that must be on your law firm website. These techniques are simple to implement, yet many law firms do not correctly add these elements to the websites. Visit http://www.legalnichepros.com for more law firm SEO tips.
Lawyers Are Afraid to Be on Video
Internet videos are crucial to a successful law firm marketing campaign. Yet, few lawyers market their law practice using video. Many lawyers are self conscious about how they look, how they sound on camera, and how they speak. These lawyers need to get over their fears and give their potential clients what they want, online videos.
In this video, law firm marketing expert, Michael Waddington, Esq., discusses why the fear of video is costing law firms clients and why lawyers that embrace video marketing will dominate lawyers that do not. Visit http://www.legalnichepros.com for more law firm SEO tips.
How to Tell Google What Your Website is About
Michael Waddington, Esq., a 14 year SEO veteran, discusses why most law firm websites will never get ranked in Google and how to fix the problem. Many law firm websites do not specifically state where the law firm is located and what specific ares of law the firm practices. Law firm websites must clearly state this information or Google is left to guess what the site is about. Visit http://www.legalnichepros.com for more law firm SEO tips.
How Spammy SEO Hurts Your Law Firm
Michael Waddington discusses how spammy SEO and “black hat” internet marketing hurts your law firm. Visit http://www.legalnichepros.com for more law firm SEO tips.
Is Your Call Tracking Number Costing You Clients
Michael Waddington, Esq., discusses why your phone call tracking number may be hurting your rank in Google and is potentially costing you clients. Visit http://www.legalnichepros.com for more law firm SEO tips.
Google is Hungry For Videos – Feed Google Videos and Prosper
When it comes to Internet marketing, fresh content is king. However, not all “content” is created equally. For Google, online video is the King of Content. Google is hungry for fresh, informative videos. Internet users would rather watch videos, than read long, boring articles.
In addition, Google ranks videos and websites with videos faster and higher than sites without video. In this video, law firm marketing expert, Michael Waddington discusses how Internet videos will help drive clients to your law firm.
How Photos Bring You More Clients Online
Law Firm Marketing Expert, Michael Waddington, discusses how adding photos to your website, Google+, Facebook, and social media sites will bring you more clients online.
Use Google Offers to Get More Legal Clients
In this video, law firm marketing expert, Michael Waddington, discusses how Google “Offers” can help drive more business to your law practice.
The New Google+ Zagat Rating System
In this video, law firm marketing expert, Michael Waddington, discusses the new Google+ Zagat rating system and its impact on law firms.
Internet Marketing is a Marathon Not a Sprint
Law firm marketing expert, Michael Waddington, discusses why Internet marketing plans should be long term and goal oriented, rather than month to month, poorly planned, and poorly executed. Call 1-800-977-1851 for more information.
New Business Phone = No New Clients
Law Firm Marketing Expert, Michael Waddington, discusses why changing your local business phone number will hurt your Google+ Local rank.

